LOGOS
LOGOS
Past Projects
OBD SHOOTS
OSCAR DE LEON PHOTOGRAPHY
An alternative, yet elegant design that embellishes the artist’s initials with a camera lens to visually define his offerings.
Site design & complete branding package, also by me :)
Check out the site below:
Museum of stuffed animals
SAIC Portfolio
Sadly, this is not a real place but you can dream with me! This was such a fun project and great way to learn some new tools. I challenged myself to design a brand that built a bridge between the soft, playfulness of childhood and its impacts on adulthood.
Check out the brochure for this unfortunately make-believe museum!
And then of course, everything you see on this site, logo & branding, is designed by yours truly :)
My Approach
Tools I use
There is quite the soup of knowledge you can eat from when it comes to logo design. From the evergreen Gestalt theory (that one I use religiously) to figurative vs. text logo design principles to the role of text, etc. But when you crank up the heat, all the ingredients really boil down to how the logo makes you feel and what it makes you remember.
Just like my art, I have an abstract approach to logo design where I like to manipulate shapes and letters to result in an empowered image that resonates with your audience.
I have approached every project that’s come my way with holding space for the project’s intended purpose, the folks that receive it, and most importantly, honoring the aesthetic of those I am designing for while also keeping the integrity of my unique artistic styles.
Your trust & safety as my client is paramount when you work with me. To ensure that, I take the initiative to forge a deep collaboration with you and your project every step of our allotted time together. Your ideas & opinions hold just as much weight as mine, and I am here to listen in effort to bring that vision to life! We keep things friendly and casual here :)
Simple ideas
We start with an information gathering session (or what I like to call — hanging out (woah)) so I can get a good sense of you and your vision. Then, I go to the drawing board, literally. When I report back with an assortment of simple design ideas to soundboard with you, I’ll take the handful you love to the computer to digitize & energize your design to life.
The Adobe Creative Essentials: Adobe Illustrator, Photoshop, and InDesign
Canva Pro (if Adobe is not cutting it for whatever reason, which is almost never)
Lasting impact
I am insistent on making as many revisions and collaborating on the final product for as long as it takes to get us where we feel like the impression is fully made.
I design with impact, so we will make sure you have a logo that’s got some too.
MORE BRANDING
If you want to explore further branding opportunities: color palette, typography, site design, brand packages, print packages, etc.